12 stories. One connected ecosystem.

Samsung wanted to show how its connected devices could do more than work together. They could bring people together.

We created twelve stories showing Samsung's ecosystem at work in people's everyday lives, from small conveniences to moments of genuine connection.

I worked across concept and art direction to create a cohesive visual world across the series. Shot in Korea during the early days of COVID, the production was directed remotely, requiring close collaboration across teams and time zones to bring all twelve stories to life.