Estrella Jalisco Photo Guidelines

Role: Art Direction
Agency: DraftLine, 2023

Estrella Jalisco needed a photography system that could make the brand feel consistent and recognizable across every touchpoint.

I helped develop a set of photography guidelines defining the brand's visual approach, from composition and lighting to casting, styling, product presence, and overall tone.

The result was a practical visual framework designed to help creative teams create work that feels unmistakably Estrella Jalisco, no matter the channel.

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