USAA Safe Pilot Product Launch
Role: Art Direction
Agency: Saatchi & Saatchi NY, 2022
To launch USAA SafePilot, an app that rewards members for safer driving, we created the Safe Pilots: a crew of hyper-responsible drivers who take safe driving as seriously as professional athletes take their sport.
I worked across concept and art direction for the national campaign, which ran across ESPN, CBS, ABC, and TNT, including during the NBA Finals, PGA Championship, and Serena Williams' final U.S. Open.
We also adapted the campaign for Spanish-speaking audiences, where I helped shape the Spanish-language VO and supers.
Safe driving,
en español.
We adapted the SafePilot campaign for Spanish-speaking audiences with a dedicated spot featuring Spanish-language VO and supers. I helped shape the language and creative adaptation to make sure the humor and personality of the original campaign carried through naturally in Spanish.