PayPal Open launched with the story of a small farmer whose “Glitter Melon” product scales into global success, illustrating how the platform empowers businesses with payments, financial tools, and access to PayPal’s global network—signaling PayPal’s evolution from a checkout solution to a full e-commerce growth partner.

As ACD, I led the concepting and development of Instagram, Tiktok, X, and LinkedIn social content for the launch and traveled to Slovenia as second unit to capture campaign assets on location.