Bud Light steps into the Octagon
Role: Concept & Art Direction
Agency: DraftLine, 2024
To launch Bud Light's partnership with UFC, we brought the Genie back alongside UFC legend Dustin Poirier, with an alien thrown in for good measure.
I worked across concept and art direction for the integrated launch spanning broadcast, social, OOH, and digital, helping introduce Bud Light as UFC's official U.S. beer partner and AB InBev as UFC's global beer partner.
To connect with UFC's Spanish-speaking fanbase, we also developed Spanglish creative featuring bilingual talent and culturally relevant adaptations of the campaign.
Spanglish VERSION
To connect with UFC's Spanish-speaking fanbase, we also developed Spanglish creative featuring bilingual talent and culturally relevant adaptations of the campaign.
Bringing the energy to social
While the main unit was shooting the TVC, our second unit captured social-specific assets. These ranged from content series with Dustin to Spanish-language e-comm videos.