Bud light At the Sphere

Role: Concept & Art Direction
Agency: DraftLine, 2024

Ahead of Super Bowl LVIII, Bud Light took over the Las Vegas Sphere with a 90-second spectacle teasing the arrival of the brand’s newest character, the Genie.

I worked on concept and art direction, developing early visual explorations and collaborating directly with the Sphere team to translate our vision to one of the world’s most unconventional canvases.

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The Sphere team shot our liquid on a special rig

The Sphere team shot our liquid on a special rig

Working with draftLine AD Stephen Reisig on early proof of concept beer sphere graphics.

Working with draftLine AD Stephen Reisig on early proof of concept beer sphere graphics.

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