Bud light x the Sphere
Bud Light took over the Las Vegas Sphere for Super Bowl LVIII with a 90s spot that teased the brand’s new character, the Genie.
Role: Concept & Art Direction • Agency: DraftLine, 2024
![Bud Light_B DRONE_SELECTS.01_01_46_25.Still001 (1)[35].png](https://images.squarespace-cdn.com/content/v1/659c37fc40081f4c047d200d/eb62c779-0796-4f9a-9393-c5ff191cc9ba/Bud+Light_B+DRONE_SELECTS.01_01_46_25.Still001+%281%29%5B35%5D.png)
The Sphere team shot our liquid on a special rig
Working with draftLine AD Stephen Reisig on early proof of concept beer sphere graphics.